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  • Writer's pictureJessica Nye

SEO: YOUR .AU DOMAIN NAME

Updated: Jun 27, 2023


QUICK TAKEAWAY

  • YOUR DOMAIN NAME IS YOUR DIGITAL IDENTITY

  • SEO BEGINS WITH YOUR DOMAIN NAME

  • PROTECT YOUR DOMAIN NAME BY OWNING YOUR .COM.AU AND .AU DOMAINS

  • AQ HAS YOU COVERED BY CREATING A DOMAIN PURCHASE STRATEGY

  • NOTIFY AQ IF YOU WANT TO OWN YOUR DOMAINS


Hello and Welcome Team AQ to the First Edition "Amaryllis Quill - The Digital Scroll" Newsletter! This is a space where I can share industry tips, tools and resources to boost your business potential! In this Edition we are going to focus on Branding using SEO , in particular "Changes to your Australian Domain Name."


When we hear the word "brand" in business, the first thing that comes to mind is what your business looks like to your clientele, but it's reach extends far beyond that. Not only do we think about branding in terms of visual identity; recognisable logo's, colours, themes; but the quality of your business core values, goals, service and structure all reflect what you present to current, potential and returning business.


Protecting and upholding that individualised branding is vital to maintaining a trusted image and reputation in your industry and community. Now that there is access to so many competitors through online portals, the right branding can set you apart, and either make or break your business.


Q: So, What is one way you can protect your online branding? A: "SEO"


"Yes, I've heard that before, that's why I hired Amaryllis Quill!" I hear you say, but we're talking about even more than your website content being optimised for search results in Google and other online browsers. Today, we are talking about your first piece of SEO: Your Website Domain Name.


Most of you will have chosen a domain name based on; which phrase you liked to represent your business at the time, your business name OR a domain name that was available at the time. All good choices, but consider now someone owning a domain name exactly like yours, with an Australian twist!


Aussie websites are usually identified by search engines as having a .com.au or .net.au domain, these are the characters found on the end of your domain name (eg. www.amaryllisquill.COM.AU), but from 24th March 2022 domain names could be registered in the .AU domain and, if left unclaimed, these domains will be up for grabs by any other Australian Resident or Business. (that means someone else will own www.amaryllisquill.AU ) This creates brand confusion, client confusion and risk of competitors and domain investors claiming your domain name under a .au domain.


All is not lost! If you currently own a domain name, also known as a URL, under a .com.au or .net.au domain, you can register for priority to claim the .au domain until 20th September 2022, before they are made available to the wider public for purchase on 3rd October 2022.


As a Standard SEO Strategy for all current clients, Amaryllis Quill will be purchasing your .au domain during your next billing cycle. If you do not currently own .com.au domain of your business name this will also be purchased if available. Domain names will be purchased under your details in a "Go Daddy" Domain Registration Account (You will own this account and your business .com.au and .au domain names) If you wish to have this added please get in touch and I can walk you through the process!








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